Art and Wine go together like Batman and Robin. What was the last art show you went to with out a bottle of vino close by? (actually, I've been to two great shows w/o wine...but I digress.) You can have Batman solo, but sooner or later people expect Robin to show up. Believe it or not, some people choose wine by how the cover art on the label looks. Admit it, you've grabbed a bottle of Pino based on how it looked. Some of the art stands out from the shelf. That is what vine yards want. Competition is rough...You've got people drinking this stuff out of boxes now. Eye catching art helps. It is memorable too, which creates brand recognition. More and more wines are looking for fresh new artists to support rather than print a picture of a Chateau you've never been to. You can catch a buzz off these images:
1 comment:
So true. My lack of knowledge on wine has me picking bottles based on price, the name, and the design on the label.
Ex. A name like "47 lb. Rooster" is appealing to me for some reason. Too bad the wine isnt all that good.
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